Getting Return on Investment from PPC
“Return on Investment” (ROI). It is a business school basic and a fact of life. If you get less out your efforts than you put into them, you’re going backwards, not forward – and, eventually, you will be bankrupt.
One investor takes a chance on a start-up company and makes millions. Another puts her life savings into a “sure deal” and loses everything. Return on investmentcan make or break any operation – and it is a primary consideration for anyone considering a pay-per-click (PPC) campaign.
Before you chance a dime on Google AdWords, Bing PPC, or any other means of gaining more business, consider the potential and probable ROI of your actions. You won’t know the actual results until after you’ve taken the plunge, but you can (and should) perform a pre-launch analysis of your situation to give yourself the best shot for success.
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